![]() Weak sales combined with substantial markdowns had a significant negative impact on results in the first quarter. This time fast-fashion emporium H&M dressed up a little black boy in a sweatshirt that reads Coolest monkey in the jungle while another model, a white boy, is dressed in a matching sweatshirt that instead reads: survival expert. On January 8, 2018, an advert for a green hooded children’s top emblazoned with the phrase ‘Coolest Monkey In The Jungle’ was taken down after people noticed that it was modeled by a black. A black boy models a hoodie with the slogan coolest monkey in. ![]() ![]() “The rapid transformation of the fashion retail sector continues,” H&M chief executive Karl-Johan Persson said in a statement. A H&M hoodie reading Coolest Monkey in the Jungle modelled by a black child has been branded as a racist move on social media. The meme has been circulating online since mid-January 2018, days after H&M faced backlash for featuring a young Black boy in an advertisement for a racist sweatshirt. An H&M store in South Africa has been trashed by activists angry at the clothing retailers coolest monkey in the jungle hoodie advert that featured a black child model. It seems the once popular fashion brand is feeling the sting of “changing consumer tastes and increasing competition,” per the Washington Post. Despite a series of widespread markdowns, the clothing chain is struggling to sell extra merchandise - including months-old Halloween costumes and Christmas sweaters. Meanwhile, industry analysts blame discount sales and an usually cold winter for hurting H&M. Watch Tonetalks & Breakingbrown Explain The FalloutĪ Huge H&M Sale Might Be Coming Thanks to $4.3 Billion in Unsold Clothes The sweatshirt was modeled by an African American boy with the imprinted words Coolest Monkey in the Jungle. ![]() OTHER NEWS YOU MIGHT HAVE MISSED: Howard University 1 Million Dollar Theft Scandal. The Swedish fashion retailer was forced to appoint a diversity leader following the outcry over its ad that showed a black boy dressed in a hoodie with the words coolest monkey in the jungle. H&M’s PR crisis was caused by a racist childrens sweatshirt. Written By Clarissa Hamlin Posted March 27, 2018. The world’s second-largest clothing retailer has piles of unsold clothes worth more than $4 billion after, Bloomberg reported. H&M’s Profits Have Plunged After Its Racist Monkey Hoodie Ad The Swedish retailer's piled-up garments are worth more than 4 billion. But in the months following #Hoodiegate, H&M’s earnings have taken a huge hit. ![]()
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